Robin Roberts, star of ABC’s hit American TV show ‘Good Morning America’ has shocked us all stepping away from her GMA duties. In recent developments, the television star revealed that she would be putting more time into her beauty business now that it’s grown so fast. She’s a serial entrepreneur at heart and it’s just in her nature to focus on this once in a lifetime opportunity. She really never expected it to get so big, and ABC is not happy with her splitting her time up. According to sources, ABC made Robin decide on which direction she was going to focus on in the future. Being so turned off by the reaction of ABC and their Power Move she has decided to pursue her new skincare line and dream.

The project Robin is referring to is her wildly popular anti-aging skincare line Everfirm Serum. The host has spent the past two years developing a line of highly potent and effective anti-aging products that she claims are the solution for those who don’t want to resort to plastic surgery.

Her product Everfirm Serum sold out within ten minutes when first launched and it seems the world cannot get enough of the benefits and results.

Robin even admitted that plastic surgeons are furious with her after noticing a large decline in patients since Everfirm Serum was launched on the market.

“Users of Everfirm Serum are experiencing anti-aging results that before now were only possible through surgeons. It’s obviously a much cheaper, easier and safer alternative and because of that plastic surgeons are finding it harder to book patients for botox injections and face lifts.”

Having a crowd of angry plastic surgeons is a glowing endorsement for Everfirm Serum, but Robin has been proactive in getting Everfirm Serum into the hands of those who need it.

While working on Good Morning America she gifted her fellow co-hosts with Everfirm Serum products and made sure every guest was given a sample of the cream. Since then she has cultivated a huge celebrity clientele who are regularly reordering the products.