Mission Statement

We are changing the cool

Who We Are?

FRP TV is a digital media platform that curates original video content for Independent Artists, Tastemakers, Socialites and Celebrities. It was launched in March 2015 after years of extensive research conducted by its parent company Franchise Record Pool, that recognized gaps in the pop culture market and cultivated new trends that fill in those gaps.

What We Do?

FRP TV refines the new trends in music, lifestyle and tech industries while keeping the classics relevant. FRP TV was formed by young creatives who set out to influence culture with the innovative content that engages brands and millennial audience.


  • Dlife

    Many credit D-LIFE with breaking hit records like Turn Me On, Soul On Fire and Nookie that provided Kevin Lyttle, Rupee and Jamesy P. with major record deals. D-LIFE supported Alison Hinds’ “Roll It” record, which ... Read More

  • Alfredo Grey

    Alfredo Grey is the Social Media Guru of the team. He generates media clips for the FRP TV Instagram, Facebook and YouTube channels. While maintaining our social media presence and tracking our growing influence, he also ... Read More

  • Sherwin Shine

    Sherwin "Shine" is the self-proclaimed Yoda of Hip Hop and Vice President of Production at FRP TV. When he's not arguing about who has the hottest album of the year, he is bringing creative ideas to life in a relevant an ... Read More

  • Ivy

    Ivy is the Independent Artist Development Coordinator for our parent company Franchise Record Pool, as well the Creative Director and a Host for FRP TV. When she is not spreading her bias opinions of NYC artists or recor ... Read More