Disney’s “Moana” brought in almost $240 million at the box office; Dwayne Johnson starred in the animated feature film as the demigod Maui.

“Social media has become the most critical element of marketing a movie for me,” Johnson says. “I have established a social media equity with an audience around the world that there’s a value in what I’m delivering to them.”

“The star power that matters right now is the power of social media,” says Paul Dergarabedian, a senior media analyst at ComScore. For now, The Rock is alone in demanding cash for social media on top of his contract. “My wrestling past has informed me in terms of having a real connection with an audience,” he explains. “It has to be audience first. What does the audience want, and what is the best scenario that we can create that will send them home happy?”. Well, let me tell you something, “The Rock says; Slow your got d**n role” lol.. The Rock is the guy anyway but this proves how much impact social media has on the Universe tho.