Fashion
Save The Planet While Exercising In Style
Chances are that while you might remember to take a couple of reusable bags to the supermarket, ask for your drink without a plastic straw, or even pour your morning coffee into a KeepCup, you probably haven’t yet thought about the impact our growing activewear obsession is having on landfills, oceans and the wider environment.
LoveFit festival, a three-day adrenaline-inducing fitness festival at St Clere Estate, one particular company caught my eye: League Collective, a sustainable and high-tech sportswear brand for women. Designed by yoga instructor Lilly Richardson – who can usually be found teaching at the likes of Hotpod Yoga or Triyoga in London – all the League Collective garments are made in the UK with 100 per cent recycled fabrics.
“Fashion is so fast-moving, and sewing technology is coming on leaps and bounds, but no one is putting pressure on big corporations to deal with the repercussions of producing so fast,” she adds. “The industry has the means and technology to be recycling all of our clothing, but because the demands aren’t there, it is still a costly process. If we want to see this world continue, something needs to change.”
Ben Moreland, founder of Asuno Activewear, says there’s a natural link between fitness and good intentions.“You only have to look at events such as the London Marathon, Race for Life, the Moonwalk to see that people who exercise to feel good and live a healthy life are very often aiming to do good at the same time.
“There is a lot fitness fans can do to make a difference in the world; ensure your activewear purchases are sustainable or give back, made from recycled materials wherever possible, and that your sports bottles are made from metal rather than plastic, to minimise plastic waste.”
Here, then, are some of the most sustainable and fashionable activewear brands that are reusing ocean plastic or minimising fabric waste
. Adrenna
. Asuno
. league collective
. Adidas
. Vyayama
. Manduka
. Yoga Democracy
.Davy J
. Silou London
. Vivobarefoot
It’s all about quality, not quantity – and certainly not landfill.