Over the past several years the influence of high fidelity sound has increasingly spread into everyday users of streaming services and avid fans of music. More and more consumer-friendly products have tweaked their sound profiles to provide a better listening experience, one that seeks to better portray the music and sound that people are listening to. With TIDAL’s hi-fi plan offering up lossless quality audio streams via FLAC files, the latest entrant into the hi-fi streaming market is Amazon.

On Friday, it was revealed that the e-commerce giant was in discussions with various large music right-holders regarding the launch of a new and improved streaming platform that will reportedly be costing $15 a month.

Expected to launch by the end of the year, it is unclear whether or not Amazon’s new service will be the beginning of a new platform completely, or if it will be a new subscription tier of Amazon Music. Apple Music currently streams at 256kbps, the same quality that can be purchased directly in iTunes,