Instagram has announced it will be cracking down on content it deems “inappropriate” following a number of changes within the Facebook company. The aim is to “manage problematic content across the Facebook family of apps,” saying in a statement that “a sexually suggestive post still appear in Feed if you follow the account that posts it, but this type of content may not appear for the broader community in Explore or hashtag pages.”
Instagram product manager Will Ruben said in a press conference that the platform is being “careful about how we define what’s non-recommendable.” He added that Instagram will take into consideration the behaviour of individual users when deciding which accounts will stop seeing “low quality” content.
Changes, which have been labelled by sceptics as a “shadow ban,” have already started to take place on some users’ accounts.
