GameStop has announced it will partner with Jerry Jones’ Complexity Gaming to open up an 11,000 square foot performance center in Frisco, Texas.

The facility will host public eSports events for rookies to connect and play games. The venue will be shared with the Dallas Cowboys, and will improve players to play titles like Overwatch, Call of Duty, and Fortnite at a professional level. They will also set up several amateur tournaments throughout the year in the venue as well.

“We are aiming to become the unofficial pop warner league of esports where GameStop provides fun and unique cultural experiences for player development while preparing the next generation of professional gamers – it doesn’t get any better for amateurs of all ages looking to learn and compete at the highest level,” said Frank Hamlin, Chief Marketing Officer for GameStop.