Food
Burger King’s Plant-Based “Impossible Whopper” to Be Sold Nationwide
Due to its overwhelmingly successful test in St. Louis, Burger King and Impossible Food’s plant-based Whopper is slated to be sold in select cities with plans to release nationwide this year. “It’s really difficult to distinguish between the Impossible Whopper and the original offer,” said José Cil, CEO of Burger King’s parent company.”
And based on guest reaction, we decided to advance our plans to expand the Impossible Whopper to select new markets this summer. And we’re going to target a national rollout toward the end of the year, if guest reaction continues to remain as strong as we’ve seen in St Louis.”
Burger King plans to sell Impossible Whopper nationwide this year https://t.co/KpE9dWbzps pic.twitter.com/tsEtu0uT9N
— Engadget (@engadget) April 29, 2019