adidas has announced that Beyoncé will be the latest artist to join its roster of creative talent, seeing a move that will re-launch the musician’s IVY PARK line and deliver a new range of apparel and footwear offerings for women.

The collaborative collection will look to the importance of women in leadership, shared ownership, empowerment and collaborations. Aiming to inspire the next generation of creatives, the collection promises to deliver inclusion and boundary-breaking sportswear that steps outside the stereotypes of athleisure apparel.

Beyoncé is an iconic creator but also a proven business leader, and together, we have the ability to inspire change and empower the next generation of creators.”

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