Apple Is Holding Its Fall iPad Event In Brooklyn, It’s the first time the world’s most valuable company has held a big product announcement in the Big Apple.

Apple will hold its next big product announcement in New York later this month, the company said today. It’s the first time Apple, which usually holds these events in the Bay Area, will roll out new devices in New York City. It will happen at the Brooklyn Academy of Music on Oct. 30.

Those devices are expected to be the new set of iPads, the tablets that debuted in 2010, a new version of the Apple Pencil and perhaps a new MacBook and Mac Mini as well.

Apple sent out multiple versions of an invitation to the event featuring different illustrations of the iconic Apple logo, in a nod to the Big Apple. Get it?