Ciara and Russell Wilson are taking their power couple stature to new levels. The couple announced that they will be launching an new production company ” why not you” productions, the company will focus on creating  film, television and digital content projects that will include “inspiring and aspiring narratives and human interest stories,”

“While we work in different fields in our day-to-day, we are excited to come together to collaborate and create stories that we hope will touch people’s lives,” they said in a joint statement. “We are both storytellers at heart and we want to be able to share stories that uplift people and inspire others to create positive change. That’s ultimately what we want this company to represent.”

The company appears to be an extension of their youth empowerment-focused Why Not You Foundation, as well as their separate entertainment record label, and brand management companies.