fashion retailer Forever 21 has once again come under fire, this time for using a white male to model off its latest “Wakanda Forever” merch.

The photoset in question features the male model repping a Christmas-themed Black Panther sweater that has placed the superhero front and center along with the film’s infectious “Wakanda Forever” saying. After posting the photos to its Twitter account, the Internet quickly chimed in to blast Forever 21 for its less than ideal choice in casting.

Since then, the post has been removed by Forever 21 and an apology has been issued.

“Forever 21 takes feedback on our products and marketing extremely seriously. We celebrate all superheroes with many different models of various ethnicities and apologize if the photo in question was offensive in any way.”