Mission Statement

We are changing the cool

Who We Are?

FRP TV is a digital media platform that curates original video content for Independent Artists, Tastemakers, Socialites and Celebrities. It was launched in March 2015 after years of extensive research conducted by its parent company Franchise Record Pool, that recognized gaps in the pop culture market and cultivated new trends that fill in those gaps.

What We Do?

FRP TV refines the new trends in music, lifestyle and tech industries while keeping the classics relevant. FRP TV was formed by young creatives who set out to influence culture with the innovative content that engages brands and millennial audience.


  • Alfredo Grey

    Alfredo Grey is the Social Media Guru of the team. He generates media clips for the FRP TV Instagram, Facebook and YouTube channels. While maintaining our social media presence and tracking our growing influence, he also ... Read More

  • Sherwin Shine

    Sherwin "Shine" is the self-proclaimed Yoda of Hip Hop and Vice President of Production at FRP TV. When he's not arguing about who has the hottest album of the year, he is bringing creative ideas to life in a relevant an ... Read More

  • Ivy

    Ivy is the Independent Artist Development Coordinator for our parent company Franchise Record Pool, as well the Creative Director and a Host for FRP TV. When she is not spreading her bias opinions of NYC artists or recor ... Read More

  • Evelyn

    Evelyn is our Marketing Shrink by day and a Record Label WingWoman by night. She designs strategies that let our clients grow and connect better with the audience and is a point person for Label Relations. Her marketing ... Read More

  • Akeil

    Akeil "Water" is the Senior Marketing Guru for Worldcast Live (the plug-in tool used for all of our videos). He is a Head of the Festival and Education expansion. He controls all of the marketing efforts for Worldcast Li ... Read More